In the digital age, consumers expect a seamless and engaging shopping experience. While online plays a crucial role, the point of sale remains a key element in the shopping experience. LFM, a leading company in retail, marketing, business intelligence and events & travel services, has collaborated and continues to collaborate with numerous players belonging to the most varied sectors, from technology, to consumer goods, fashion, automotive and many others to improve their presence in stores. ILIAD is an example of a large company that has chosen the LFM to improve its storytelling and experience in the points of sale. In this article we want to explore the crucial role of staff in the store and the importance of back office management on the agency side in order to increase the loyalty of the staff themselves, thus decreasing the rates of so-called “churn” or staff abandonment.
The Quality of the Staff and the Shopping Experience
According to recent statistics, 83% of consumers say that interacting with knowledgeable and friendly staff is essential to a positive shopping experience. This underlines the importance of having qualified people in the stores.
But what lays beyond the work needed in order to have trained staff in the point of sale is much more complex than you might think and creating teams that are prepared and above all loyal to the company they represent becomes a real art.
The Complexity Behind Promoter Training: An Immersion into the LFM World
In the vast world of retail sales, the figure of the promoter emerges as a fundamental pillar in guaranteeing a positive and engaging shopping experience for customers. However, what often escapes the common eye is the complexity that lies behind the training and management of these professionals. LFM, thanks to its many years of experience, has developed a sophisticated system to address these challenges.
1. Personnel Selection: The Art of Recruiting
Searching for the right candidate is a crucial phase. This process goes beyond a simple skills assessment; requires a deep understanding of customer needs and brand culture. LFM, with its vast profiled database of over 20,000 contacts, is able to offer customers a quick and targeted recruitment. LFM's dedicated back-office staff not only interviews candidates, but specializes in identifying those who best reflect client needs through "killer questions" that allow candidates to be cclassified immediately.
2. Continuous training: The importance of updating
Once selected, the promoter enters a cycle of continuous training. LFM uses advanced training systems, provided by its internal business intelligence division, to provide remote training, allowing promoters to access training materials and tests wherever they are. This "in the field" approach combined with "face to face" training in dedicated classes, ensures that the promoter is always at the cutting edge and ready to best represent the brand.
3. The Advantage of Multisharing approach
In the fast-paced world of retail, flexibility is key. Many promoters are looking for work opportunities that go beyond the traditional two or three days a week. Recognizing this need, LFM offers the possibility of "multisharing". In this mode, the promoter can work for a brand on the days specified by the client and, on the others, represent another non-competing brand. This solution guarantees the working continuity desired by promoters, while ensuring maximum effectiveness for customers who wish to opt for this "shared" method.
4. Commitment to Promoters: Payments within 30 days
In a market where late payments are common, LFM stands out. By guaranteeing 30-day payments, LFM positions itself as one of the agencies preferred by promoters. This commitment not only strengthens trust between the agency and its collaborators, but also reflects LFM's ethics and dedication to ensuring optimal working conditions.
In summary, behind every effective promoter there is an intricate system of selection, training, management and support. LFM, with its experience and expertise, positions itself as a leader in this process, ensuring excellent results for clients and rewarding opportunities for promoters.
Iliad, the revolution in telecommunications and the importance of the message conveyed in points of sale
In the telecommunications landscape, few companies have had as revolutionary an impact as ILIAD. Born in France, ILIAD has quickly gained recognition not only as one of the leading telecommunications service providers in the country, but also as a driving force in innovation and industry transformation across Europe.
Founded in 1991 by Xavier Niel, ILIAD began its adventure as an internet service provider. But the real turning point came in 2002 with the launch of Free, its broadband internet service offering. Free has revolutionized the French market by offering high quality services at extremely competitive prices. But it didn't stop there: in 2007, ILIAD launched its mobile offering, continuing to challenge the status quo and bringing tangible benefits to consumers.
What sets ILIAD apart from many of its competitors is its unique philosophy. The company firmly believes in transparency, simplicity and loyalty. Instead of tying customers into complicated and expensive contracts, ILIAD offers clear, accessible and no-strings-attached plans. This approach has earned the loyalty of millions of customers and established ILIAD as a true game-changer in the industry.
In addition to its dominant presence in France, ILIAD has extended its influence to other parts of Europe. With strategic acquisitions and partnerships, the company has consolidated its position in markets such as Italy, Ireland and Poland. Each expansion has been characterized by the same innovative spirit and desire to offer customers the best in terms of services and prices.
Given these premises, we understand how extremely important it is for ILIAD to carry forward the promise of transparency, simplicity and loyalty also in the points of sale (and not only in the so-called ATL communication). For this reason, choosing the right staff in the stores is a critical success factor and this is where LFM intervenes with its promoting services.
The words of Giuseppe Nisticò, manager of the ILIAD company, describe the collaboration with LFM.Giuseppe Nisticò, manager in Iliad
"Loyalty and the ability to retain people are fundamental metrics in our daily work, when it comes to managing people in the territory. It is crucial for us to ensure that our resources are best managed and retained." explains the manager "The LFM Retail and Logistics Division ensures the continuity of the in-store staff we need. Their care for people increases the loyalty rate and consequently as a company we have the guarantee of a continuous service. Quality and speed are key success factors and LFM is able to guarantee this. I am extremely happy to have them as Partners"
"Today LFM on Iliad is able to guarantee 99.4% of daily coverage and this percentage is very high if we consider that it is a project that covers 7 days a week all year round" Comments Jasmine Ferraris co-founder of LFM "For for us the priority is to win with the customer and quality must not have compromises".
It therefore seems clear that, in order to provide a quality service, the lasting relationship with the staff in the stores is a critical success factor that must absolutely not be underestimated.